» auteur: Bill Hanagan

Here are a few tips on what you should take in consideration before choosing a company to design your logo.

1- It’s very important to understand that different design companies offer different kinds of service. If you’re starting a new business or have a small website you shouldn’t spend hundreds of dollars purchasing your logo from a major company. You will surely achieve better results by spending less in your logo and using the rest of your budget in your marketing campaign. I personally recommend www.TenDollarLogo.com

2- If you have any questions about the company you want to work with, ask your questions before requesting your logo. It’s very common to find clients that will only ask their questions after finishing the payment, hoping that the company will adapt to their “requirements” simply because the payment was already made.

3- AVOID choosing the “top” companies. Do you think the most successful companies will be able to provide you the best service? If you said yes you are probably right but there’s something you should think about before taking your decision. These “top” companies are more expensive than all the other companies, and they are more expensive not just because their service is good but simply because they CAN, since they are in the top it doesn’t matter what’s their price, most people will still pay for it. Do some research and you will be able to find artists as good as the ones working in the big companies for a much better price. If your budget allow you working with the “big guys”, take a look at www.logoworks.com and www.thelogocompany.com

4- Know what you want. If you have any ideas about your logo, describe them as precisely as possible to your designers. If you can provide samples of other logos that you like, show them to the team working on your logo and it will surely help them a lot during the designing process.

I hope this article was useful to you, if you have any questions send me an e-mail at billhanagan@yahoo.com

Fulltime Designer